Wildcard
AEO/GEO for E-Commerce and Retail
The gateway for AI agents to find and use APIs with natural language
- Founder
- Kaushik Mahorker
- YC batch
- W25
Company posts
Summaries from the company’s own website.
- ACP vs UCP: What Ecommerce Teams Need to Know ↗
The post compares OpenAI’s Agentic Commerce Protocol and Google’s Universal Commerce Protocol, saying they serve different ecosystems and do not automatically make products purchasable across all AI assistants. It advises ecommerce teams to focus on merchant eligibility, catalog readiness, checkout testing, and protocol-specific implementation details.
- Amazon Rufus: AI Visibility Is the New Customer Acquisition Channel ↗
The article says Amazon Rufus gives shoppers a conversational way to research products and argues that marketplace operators should focus on accurate, structured listing data so answers are more reliable. It outlines a practical review process for titles, attributes, variation families, images, reviews, price, and availability, and recommends using Rufus checks as a catalog-quality signal rather than a stable ranking measure.